Who We Are
Navigating Your Tender Success with Expertise and Integrity
About Us
We give you all the advice, knowledge and tailored support you need to turn tenders into winning bids.
Key features
Access to expert knowledge
Our team has been doing this since 2008. We match our consultants to your business to ensure you get the best possible advice. Our consultants come from a wide variety of industries, their skills and knowledge are unequalled in the business.
A collaborative and tailored approach
Whatever your size, whatever your sector, we can support you to win more public sector contracts. We work closely with you and tailor our approach to meet your specific needs and requirements for a flexible and cost-effective solution.
Support in all aspects of bidding
Get expert advice on every part of the bidding process, from strategy and pre-bid market intelligence to effective qualification and quality submissions. We provide full project management, bid writing and review services to ensure you maximise your resources and your chances of winning!
Our Service Packages
The Bid Complete Package
A tailored writing and management services package where our seasoned professionals lead the full process
Bid Writing Service
Working with our experienced bid writers to produce a bid that is written to the highest possible standard and ensures that you maximise scoring.
Bid Preparation Pack
Our expert team provides you with a guidance document for how to respond to a bid & how to optimize your chances of success.
Bid Training
Our expert team can provide tailored training programs designed to help individuals or organizations learn how to prepare, submit, and manage tenders (bids) for contracts.
Bespoke Support
Access to unrivalled experience, knowledge and expertise to answer questions you have in relation to finding, qualifying and winning public sector contracts.
Meet The Team
Ronan
Ronan has over 20 years experience in Tender Management in the UK, Ireland and globally. He has lead projects for multiple global brands such as Nutricia Medical and Danone and has led successful bids internationally with The United Nations, NHS, HSE & others.
Managing Director 
Chrissy
With over 12 years’ experience in sales and operational management across the public and private sectors, and more than four years supporting organisations bidding into the public sector, Chrissy brings a strong commercial and client-focused perspective to Bid Advisory. As Client Services Director, she works closely with clients to shape their bidding strategy, identify the right support and help maximise their chances of success.
Client Services Director
Bid Writing Consultant Vickie
Victoria is an experienced Bid Consultant and APMP Practitioner with over 14 years of helping businesses win work across construction, facilities management, housing, healthcare, and specialist services sectors. Victoria is known for her practical, down-to-earth approach and her ability to turn complex technical information into engaging, easy-to-understand content that resonates with evaluators. She combines commercial insight with a genuine commitment to helping her clients succeed.
Jo
Jo is an accomplished Bid Writer with over a decade of experience developing successful submissions across a wide range of sectors. As a Social Value Expert, she specialises in creating meaningful, measurable commitments that strengthen bids and deliver tangible benefits. Jo also delivers Social Value masterclasses, helping organisations turn their ambitions into credible, deliverable outcomes.
Bid Writing Consultant & Social Value Lead 
Charlie
Charlie has over 17 years Health and Social Care sector experience, with 11 years’ experience related to Business Development, Quality Growth, Mobilisation and Service Transformation. Charlie has worked with multiple organisations of varying size to secure new contracts, secure re-tendering alongside contract variation opportunities. She has an active professional registration and maintains her clinical expertise.
Bid Management Consultant
Bid Management Consultant & Financial Lead
Richard
Richard has over 25 years of bidding experience in central and localgovernment and the private sector. He has worked at EY, PA consulting group and PE backed business delivering sales, marketing and business development roles. Richard has extensive experience of working with multiplestakeholders to design complex strategies enabling organisations to grow successfully.
Steve
Steve has been managing bids for 25 years since cutting his teeth on health and education PFI projects in the early 2000s. He has a wealth of senior operational experience, including as a charity CEO, Commercial Director and operational, project and business development roles in FTSE 100 outsourcers. Steve has supported a variety of sectors including contact centres, outsourcing, FM, grounds maintenance, marketing, and supply chain.
Bid Management Consultant 
Kate
Kate is an accomplished bid professional with over 20 years’ experience across the public and private sectors. Having held senior roles with organisations including Vodafone, Barclaycard and RM plc, she brings extensive expertise in bid strategy, capture planning and governance. Kate has supported over £250 million in contract wins and specialises in improving bid performance, developing high-performing teams and using innovation and AI to help organisations win more business.
Bid Management Consultant
Bid Consultant AI LeadEnda
With over 15 years' experience across technology recruitment, HR systems, learning and development, and AI consulting, Enda brings a practitioner's perspective, he has built and led training academies for 100+ staff at FRS Recruitment and delivers AI training for CMG Events and the Health Service Executive (HSE) in Ireland. His current work focuses on helping bid teams use AI as an administrative and decision support tool while navigating the regulatory landscape including the EU AI Act, UK Data (Use and Access) Act 2025, PPN 017, and the Procurement Act 2023. He is particularly interested in the intersection of AI capability and regulatory obligation, helping teams do more with AI while staying on the right side of the law.
Linda
Linda is a clinician by background. Linda has worked on many successful projectswithin the healthcare industry, including secondary care, community, and primary care Linda also has a background in clinical delivery, policy development; service transformation; project and operational management.
Bid Writing Consultant
Michelle
Michelle has many years’ experience supporting public-sector tenders across a wide range of sectors, with expertise in bid management, strategy, writing, Social Value and quality assurance. She combines strong analytical and client-management skills with a clinical and life-sciences background as an NMC-registered Adult Nurse, giving her particular expertise in health and social care bids. Michelle has a strong track record of successful tender outcomes, 100% deadline delivery and repeat client business.
Bid Writing Consultant
Chris has over 15 years’ experience writing public sector tenders across a wide range of sectors including marketing communications, financial services, contactcentres, building, IT, and consultancy. Having spent 4 years working with The NHS as a Pathology Buyer, Chris uses his procurement knowledge of reviewing and scoring tenders to assist clients bidding into the public sector. In addition, Chris has experience providing carbon consultancy support to a wide range ofclients and sectors, including advice, auditing and training.
Bid Management Consultant & Environmental LeadChris
Jacqui
Jacqui's career in business development and bid writing, includes working withclients from education, the arts, property consultancy including planning & development, catering & hospitality, construction and logistics. Jacqui is anexperienced writer and capture specialist.
Bid Writing Consultant
Julian
Julian is an experienced business development director specialising in Public Sector tenders, especially the Crown Commercial Service (CCS). He has led, won and mobilised large scale service tenders with TUPE transfers in central and local government, FM, defence, logistics, education, healthcare, media and manufacturing sectors. He is Security Cleared (SC) vetted and a Certified Prosci/ADKAR Change Management Practitioner.
Bid Management Consultant